Every year YCN works with big brands who create briefs for students to do as part of a competition. I chose the J2O brief for this years competition. The brief required me to redesign J2O to appeal to a target audience of 25-35-year-old men and women. As it stands, 40% of J2O consumption is by those aged 16 and under.
A design approach that highlights J2O is a blend of two fruits, illustrated through fruit peel and paint markings